My final project for Graphic Design III, The Science Pals! Campaign
The original assignment was to create a protest poster campaign to instill social change. Instead of going the usual controversial route, I decided to do a campaign to get middle school and elementary school girls excited about science.
The characters are Phoebe the Physicist (age 10), Caitlyn the Chemist (age 11), and Bella the Biologist (age 8). They’re all best friends and love science, each having their own concentration they’re most interested in. The website would feature fun games like designing your own labcoat, and a weekly science challenge for you to try at home or at school with your parent’s permission, as well as a shop for activity books, chemistry kits, etc.
(DISCLAIMER: Unfortunately, sciencepals.org is not a real website)